John Lewis 聖誕廣告：我的小夥伴

Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert from John Lewis.
有些東西是聖誕節必不可少的，例如肉餡餅、烤火雞、聖誕餅乾、還有一則約翰·路易斯公司的催淚廣告。

The department store has long made it its mission to convert even the most avowed Scrooges, and this year is no exception.
這家百貨公司一向以感化人心爲己任，哪怕是最冷血的吝嗇鬼,今年也不例外。

The £7million Disney-inspired advert, which makes its TV debut tomorrow, tells the story of a selfless hare who is determined to make sure his best friend, a bear, doesn’t miss Christmas for once.
這則受迪士尼動畫啓發而來的廣告耗資700萬美元，於11月9日首次在電視上亮相。它講述了一隻無私的野兔如何保證自己最好的朋友——一隻熊今年不再錯過聖誕節的感人故事。

The commercial features the tale of two good friends, a bear and a hare, who are sad at the thought of being separated for Christmas.
這則廣告中故事的主角是一對好朋友——一頭熊和一隻野兔，隨着聖誕節臨近，他們正爲彼此分別而感傷。

The store has used hand drawn animation to tell the story with the result the commercial looks very much like a classic Disney film from the 1940s, such as Bambi, which has been watched by generations of children.
該公司採用了手繪動畫的形式來講述這個故事，完成後的廣告效果看起來酷似二十世紀40年代的迪士尼卡通電影，比如受到幾代人喜愛的《小鹿斑比》。

The technique taps in to feelings of nostalgia, while it also tells a heart-warming story which, based on past experience, will have many in tears.
這則廣告採用手繪動畫的形式是爲了喚起人們對童心的懷念，同時它也講述了一個溫暖人心的故事，根據以往的經驗，這個故事會讓很多人潸然淚下。

The commercial, which carries the strapline ‘Give someone a Christmas they’ll never forget’, is the first for the chain to use hand drawn animation.
這則廣告的標語是“給你愛的人一個難忘的聖誕”，這是約翰·路易斯公司的第一則手繪動畫聖誕廣告，今後數年該公司將推出一系列的手繪聖誕廣告。

A spokesman said: ‘The story evokes the excitement of a first Christmas and the importance of friendship and thoughtfulness.’
一位約翰·路易斯公司的發言人稱，“這個故事喚起了人們第一次過聖誕節的興奮感，也使人們意識到友誼的重要，關懷他人的重要。”