亞馬遜數據顯示 滑雪消費南方不輸北方

People in southern Chinese cities are showing a growing enthusiasm for skiing equipment, with five southern cities listed among the top 10 purchasers of skiing-related products in China this year, according to statistics from Amazon China.

我國南方城市的民衆正對滑雪裝備表現出日益濃厚的興趣。亞馬遜中國的數據顯示，今年滑雪相關產品購買力前十位的國內城市中，南方城市佔據半壁江山。

The top 10 cities for purchases of skiing products are Beijing, Shenyang, Tianjin, Jinan, Shanghai, Chengdu, Wuhan, Nanjing, Guangzhou and Xi'an.

這十大城市是北京、瀋陽、天津、濟南、上海、成都、武漢、南京、廣州和西安。

And despite the fact that it rarely snows in southern China, for the first time, five southern cities - Guangzhou, Nanjing, Wuhan, Chengdu and Shanghai - were ranked among the top 10 purchasers of skiing equipment, showing that interest in skiing products from consumers is heating up in that part of the country.

雖然我國南方很少下雪，但廣州、南京、武漢、成都、上海這5個南方城市卻第一次入圍十大滑雪用品消費城市，顯示出南方消費者對滑雪用品的興趣日益高漲。

Winter Sports have thrived in China since Beijing and Zhangjiakou secured the 2022 Winter Olympic bid.

自北京和張家口成功申辦2022年冬季奧運會以來，冬季運動在全國蓬勃發展。

Following President Xi Jinping's call to develop winter sports, Beijing set a target to involve 300 million people in skating and skiing sports in the runup to the Winter Olympics.

按照習近平主席發展冬季運動的呼籲，北京市設定了一個目標，爲備戰冬奧會而帶動三億人蔘與冰雪運動。

He Wenyi, executive director of the China Sports Research Center, said: "The huge market potential of skiing sports indicates that ski resort operators can consider running the resorts all year round, and local manufacturers should consider increasing their supplies of high-end skiing equipment in the home market."

中國體育研究中心的執行董事何文義表示：“滑雪運動的巨大市場潛力表明，滑雪場經營者可以考慮全年經營度假村。而本地製造商則應該考慮在國內市場增加高端滑雪設備的供應。”