新東方商務口語[47]:品牌意識

Bill: In order to build the brand name among our target audience, we have developed a year-long advertising campaingn..
爲了我們的目標觀衆中建立品牌意識，我們已經制定了長達一年的廣告計劃。

Lauren: What is the campaign?
什麼計劃？

Bill: We start with a major advertising blitz in tier one cities.
我們首先要在主要城市進行集中的廣告宣傳。

Lauren: What are the components of your advertising campaign?
你們的廣告計劃有哪些內容？

Bill: It includes promotional events, consumer coupons and free trials.
包括宣傳活動，發放顧客優惠券和免費試用。

Lauren: Your initial brand awareness campaign should also include joint promotional events.
你們早期的品牌意識宣傳活動還應該包括聯合促銷活動。