中國網購大調查 男人花錢多過女人!
The average annual online consumption of Chinese males per capita has reached RMB10,025, surpassing that of the females, according to a joint report issued by Boston Consultant Group (BCG) and AliResearch, an e-commerce research institute under Alibaba.
據波士頓諮詢公司和阿里研究院聯合釋出的一份報告顯示,中國男性年均網購金額已經超過了女性,達到了10025元。The report found that 73% of male consumers in first-tier cities believe that appearance is important in job hunting and dating, and 88% of them learn about beauty products and fashion on the Internet.
該報告發現,一線城市73%的男性消費者認為外表在求職和戀愛中很重要,88%的人會在網路上了解美容產品和時尚。In addition, 83% of the males aged 18 to 35 years old in first-tier cities consider it necessary to use skincare products.
此外,一線城市83%的男性(18-35週歲)認為有必要使用護膚產品。
With a single population approaching 200 million, customized products and services for singles in China is a major opportunity for merchants involved with mini karaoke, single-seat restaurants, small refrigerators, and even small apartments.
隨著中國單身人口逼近2億大關,為單身人群量身定製的產品和服務就是商家們的巨大商機所在,包括迷你卡拉OK、單座餐廳、小冰箱、甚至小型公寓等等。The report said that China's consumer market will hit $6.1 trillion in 2021, and market segmentation will continue to increase.
該報告表示,到2021年,中國的消費市場規模將達到6.1萬億美元,市場細分將繼續增加。BCG and AliResearch pointed out in the report that China's consumer economy is expanding at an annual rate of 10%, though the GDP growth has slowed.
波士頓諮詢公司和阿里研究院在報告中指出,儘管中國GDP增速放緩,但是中國的消費經濟仍將以每年10%的速度增長。By 2021, China will add $1.8 trillion in new consumption. That is roughly the size of Germany's consumer market today, and more than one-fourth of all consumption growth in major economies.
到2021年時,中國將增加1.8萬億美元的新消費。這一數額幾乎跟目前德國的消費市場差不多大,比所有主要經濟體消費增長的四分之一還要多。