報告指出:中國虛擬現實潛在使用者規模已達2.86億

286 million people are likely to become users of virtual reality (VR) products in China, according to a recent study jointly released by a domestic manufacturer, an advertisement academy and a consulting institute.

近期由一家國內生產商、一家廣告公司和一家諮詢機構聯合釋出的一項研究顯示，中國虛擬現實(VR)產品的潛在使用者規模達2.86億。

According to the report that focuses on the analysis of VR users' behaviors, the volume of light users, who have tried out or experienced related devices, has reached about 17 million in the past year, and around 960,000 people have purchased different kinds of VR equipment.

根據這一重點分析虛擬現實使用者行為的報告指出，在過去一年接觸過或體驗過相關VR裝置的淺度使用者約為1700萬人，購買過各種VR裝置的使用者約為96萬人。

"In the upcoming year, 83.1 percent of eXisting VR heavy users will purchase higher-configured VR goggles to achieve a more comfortable wearable experience," said Xiao Mingchao, CEO of consulting firm SocialBeta.

SocialBeta的CEO肖明超表示：“在接下來的這一年，現有的83.1%虛擬現實使用者將購買更高配置的虛擬現實眼鏡，以實現更舒適的可穿戴體驗。”

According to Xiao, the potential market value of the countries' VR industry will reach more than 1,000 billion yuan ($154 billion). VR technology will be utilized in varieties of commercial and marketing fields to create new business opportunities.

肖明超指出，國家虛擬現實產業的潛在市場價值將達到1萬億元（1540億美元）。虛擬現實技術將會應用於商業領域和營銷領域來創造新的商機。

The report also claimed that more than 70 percent of VR heavy users are male and that 60 percent of them are aged between 25 to 34. Most of them are from the group that consumes a large amount of tech and digital products.

該報告還指出，超7成VR重度使用者為男性，其中6成人的年齡在25-34歲之間，且大多屬於科技、數碼產品的高消費人群。

Meanwhile, the most heavy users of VR devices are also Mobile Internet heavy users. They spend more than 4 hours per day online on their smartphones.

同時，虛擬現實裝置的重度使用者也是移動網際網路的重度使用者。他們每天要花費超過4小時的時間在智慧手機上。

According to the report, by spending 16 to 60 minutes, more than 70 percent of VR heavy users use their devices every day. The daily average usage time reached 34 minutes.

根據報告顯示，超過70%的重度使用者每天使用VR裝置的時長主要集中在16分鐘至60分鐘，平均每天使用時長是34分鐘。