名片的必要元素

How many of these elements does your business card have?
下面這些元素你的商務名片上有嗎？

Most any business card will have at least a name of a person or company but there are other essential and useful elements of a good business card.
大多數商務名片都至少印有個人或公司的名字，但還有一些其他有用的元素。

Name of Individual
個人名字

Not every type of business card has to have the name of the individual but it's a nice personalized touch. In a large organization it can be beneficial to the recipient to have the name of a specific person to contact. The name of the individual or the name of the business or organization is usually the most prominent text element of a business card.
並不是所有的名片都要用個人的名字，但是如果有的話就是一個不錯的個性化設計。在大機構裏，如果客戶接收到這樣一張名片，可以對了解聯繫人是誰有好處。個人或公司機構的名字通常都是名片正文比較突出的文本元素。

Name of Business or Organization
公司或機構的名字

A business card almost always has a business or organization name on it. The name of the individual or the name of the business or organization is usually the most prominent text element of a business card. An organization with a highly recognizable logo might de-emphasize the business name (size and/or placement) but it is usually an essential piece of information.
一張商務名片總會包含公司或機構的名字。而個人名字或公司機構的名字通常都是商務名片裏最重要的文本信息。一個擁有高辨識度標誌圖案的機構也許會把公司的名稱（規模或位置）淡化了，不過通常是必不可少的信息。

Address
地址

A physical address or a mailing address or both are typical parts of a business card. If the company does business exclusively online or by mail, a physical address might not be a key element to include. If both a physical and a mailing address are included, it may be desirable to label each one.
常規的地址或郵箱地址都會是名片裏的必備成分。如果這間公司致力於網絡發展或郵件通訊，那麼常規的地址也許就不會是名片裏所需要的了。如果常規和郵件的地址都包含在名片裏了，這就可以爲不同類型的受衆提供聯繫信息。

Phone Number(s)
電話號碼
Email Address
郵箱地址
Web Page Address
網址

Web addresses can be listed with or without the http:// preceding the URL. As with email addresses, it is an essential element for Web-based businesses but increasingly important for any type of business.
網址可以以http://加URL的形式印在名片上或者兩者都不要。正如郵箱地址，這對於網絡運營類的公司來說是必備元素，如今也正在其他商務領域越來越普遍。

Job Title of Individual
個人職業頭銜

Not a required element, some entrepreneurs or sole proprietors might include "President" or "CEO" or some other title to give the appearance of a larger organization.
這不是必須的，不過有些企業家或經營者也許會是某間公司的"董事長"或"總裁"或者其他頭銜的人物，以便在更大的機構顯示本公司的形象。

Tagline or Description of Business
品牌標語或公司描述

A tagline or brief description can be useful when the business name is somewhat ambiguous or doesn't clearly convey what the business does. Taglines can also convey benefits and features.
當公司的名字看起來模糊讓人無法猜測公司運營類型的時候，一小段品牌標語或公司介紹會派上用場。標語還可以傳遞公司受益和特徵的信息。

Logo
標誌

A logo used consistently on business cards and other print / electronic materials helps to establish a company's identity.
標誌將會在名片或其他印刷材料中頻繁地使用以建立公司形象。

Graphic Image(s) (including purely decorative elements)
圖片（包括純裝飾元素）

Small companies without a logo may choose to use generic or stock images or custom illustrations that help reinforce what the company does. Small graphic embellishments or boxes might be used to separate blocks of information.
有些公司可能沒有自己的標誌圖案，他們就會使用非商標的或庫存的圖片或定製的圖片以加強公司運營類型的形象。小小的圖片的裝飾也可用以區別大量的信息。

List of Services or Products
服務範圍及產品類型

A long list will usually clutter up a standard size or mini business card but when using two-sided or folded designs a bullet list of services offered or main product lines can extend the usefulness of the card.
一份冗長的清單通常都會使標準大小或迷你名片看起來佈局凌亂，但如果用的是雙面印刷或摺疊式的宣傳名片，就可以充分利用卡片的位置把服務範圍和產品類型列清楚了。