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H&M和英國皇家設計師合作,燃爆少女心!

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Swedish high street retailer H&M has announced news of an upcoming print collaboration with GP & J BAker.

H&M和英國皇家設計師合作,燃爆少女心!

瑞典高街零售商H&M宣佈新產品的印花會和GP & J Baker合作。

An iconic British wallpaper and textile house, GP & J Baker was founded by brothers George Percival and James Baker more than 100 years ago in 1884 and has been a proud holder of The Queen's Royal Warrant since 1982.

GP&J BAKER是英國具有代表性的家裝牆紙和家紡品牌,由BAKER家族的George Percival and James Baker兩兄弟共同創建於1884年,至今已有一百多年的歷史。自1982年以來,該品牌就是女王皇家御用產品。

“We are thrilled and honoured to be collaborating with H&M,” says Ann Grafton, managing director and creative director of GP & J Baker.

該品牌的管理和創意總監Ann Grafton稱:“我們能和H&M一起合作感到非常激動和榮幸。”

“The prints selected are part of GP & J Baker's unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is wonderful .”

“選出來的這些印花都很能反映GP & J Baker品牌的特性。其中的一些很具代表性的,也是我們寶貴的設計。所以,能夠看着它們以這種既有創意、又有趣的方式在時尚界大放異彩,是一種很棒的體驗。

The womenswear collection will combine H&M's fashionable designs with archival prints including Magnolia - which William Turner painted for GP & J Baker in 1913 - the classic Oriental Bird, Blossom and Hydrangea Bird - which are mixed with strong geometric patterns such as Fretwork - an homage to the decorative inlay work of the Art Deco designer Jean Durand.

這次和HM合作的時尚設計印花用上了壓箱底作品,其中包括威廉·透納在1913年給該牆紙品牌畫的木蘭花、經典東方鳥、花和繡球鳥。這種花樣和風格強烈的回紋幾何圖案相結合,其實是對藝術裝飾設計師Jean Durand裝飾鑲嵌作品的致敬。

Made up of light and sheer fabrics, the range of separates will include everything from puff shoulder blouses to dresses with lace inserts, trousers and accessories.

這些衣料都是輕盈雪紡衣料,款式從膨肩上衣到連衣裙,加入了蕾絲設計,還有褲子和其他配飾。

The H&M x GP & J Baker collection will be available in selected stores worldwide, as well as online at hm.com from 2 August.

H&M x GP & J Baker的這款商品全球有售,8月2日起,線上線下同時開售。

翻譯:林潯鷗)

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