忘掉自拍杆吧 可口可樂推出智能自拍瓶!
Coca-Cola is taking the 'millennial narcissism' culture to the next level with a new gadget that lets consumers snap selfies while sipping its soda.
可口可樂公司開發了一種新裝置,消費者可以邊喝汽水邊自拍,從而把“千禧一代的自戀”文化推向了一個新的高度。The firm has unveiled a custom designed 'selfie bottle' complete with a built-in camera at the base. It uses sensors to take pictures when the bottle is tilted past a 70-degree angle capturing you mid-drink.
該公司發佈了一款底部配備內部攝像頭的定製自拍瓶。它用感應器來拍照,當瓶身傾斜度超過70°時,攝像頭就會捕捉到你喝飲料時的畫面。All the images captured by the gadget are automatically shared to Coca-Cola's Facebook, Instagram and Snapchat.
這個裝置拍攝的所有照片都會自動分享到可口可樂的Facebook、Instagram、Snapchat主頁上。
Coca-Cola Israel is the mastermind behind this 'game-changing' product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.
據《商業內幕網》報道,可口可樂以色列分公司是從新型飲料市場的缺口中獲得的靈感,策劃了這一“劃時代”的產品。The beverage giant then turned to Israeli Gefen Team to help make this device a reality.
該飲料業巨頭通過向以色列一家名爲Gefen Team的公司求助,從而將這種裝置變爲現實。"It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking."
“它真的有效果,可以增加派對的出席人數和活躍度,人們只要通過喝飲料就能分享他們特殊的瞬間。”Although many believe snapping selfies is a way to boost your ego or feed your narcissistic needs, a recent study from the University of California found it may be enhancing people's overall well-being.
雖然很多人認爲自拍只是提升自我、滿足自戀需求的一種方式,但是加利福尼亞大學最近的一項研究表明,自拍能增強人們的整體幸福感。The findings suggest that taking one selfie a day will improve your confidence and make you more comfortable with yourself.
這項研究發現,每天自拍一張能夠增強你的自信,讓你更加舒適自在。