宜家將進軍中國電商市場 或將在下半年上線

IKEA Group, the Swedish self-assembly budget furniture chain, is joining a growing number of multinational retailers aiming to tap China's online market.

日前，瑞典自組裝平價傢俱連鎖店宜家集團即將加入旨在進軍中國網絡市場、數量不斷擴大的國際零售商隊伍。

The company will start a pilot project in the second half of 2016 in some cities where it already has physical stores, Xu Lide, the public relations manager with IKEA China, told the Global Times Tuesday. She declined to identify the cities.

宜家中國區公關經理許麗德於上週二接受《環球時報》採訪時表示，該公司將在2016年下半年開始，在一些已經擁有實體店的城市實行試點項目。但是她卻拒絕透露具體城市。

Before the company enters more second- and third-tier cities in China, "we hope we can let consumers enjoy IKEA's products anywhere and at any time via various channels," said Xu. "E-commerce is a very good complement to IKEA's Traditional sales channel".

在該公司進入更多的中國二、三線城市之前，許麗德說：“我們希望能夠讓消費者可以在任何時間，任何地點，通過各種渠道享受到宜家的產品。對於宜家傳統的銷售渠道，電子商務會是一個很好的補充。”

The world's biggest furniture retailer opened 13 stores around the world in the year ended August 31, 2015. Three of those were located in China's second-tier cities - Hangzhou, Wuhan, and Xi'an.

截止到2015年8月31日，這家世界上最大的傢俱零售商在世界各地共開設了13家門店，其中三家分別位於中國的二線城市--杭州，武漢和西安。

Traditional retailers have been rushing into China's e-commerce market this year. According to the National Bureau of Statistics, e-commerce transactions accounted for 10.6 percent of first-quarter retail sales, which stood at 7.8 trillion yuan

傳統的零售商今年已經衝進了中國的電子商務市場。據國家統計局統計，電子商務交易額佔第一季度總零售額的10.6％，爲7.8萬億元。

"Supermarket chains like Wal-Mart Inc and Carrefour missed a window of opportunity to tap China's online market, but it is not too late for IKEA because people in China are just accustomed to buying furniture online," Yan Qiang, a partner with Beijing Hejun Consulting, told the Global Times.

北京和君諮詢公司的合作伙伴閆強告訴《環球時報》：“像沃爾瑪、家樂福這樣的連鎖超市錯過了佔領中國線上市場的機會，但對於宜家來說現在還爲時不晚，因爲中國人剛剛習慣於在網上購買傢俱。”

A report issued by Shanghai-based data analysis agency CBNData in March showed that online home furnishing sales in 2015 were up 230 percent from 2013.

總部位於上海的數據分析機構CBNData在三月份發佈的一份報告顯示，2015年的網上家居銷量比2013年增長了230％。

IKEA may face competition from furniture retailers on , the business-to-consumer site of e-commerce giant Alibaba Group Holding, offering low-cost goods and free delivery service, Yan said.

此外，閆強還表示，宜家可能會面臨到由電子商務巨頭阿里巴巴集團控股的B2C平臺--天貓的競爭。該平臺提供低成本的商品及免費送貨服務。