三個年輕人的咖啡夢想
After hearing customers complain about the quality of office coffee, brothers David, Adam, and Noah Belanich decided to shut down their Manhattan coffee truck and start a new business.
在聽到客戶抱怨辦公室咖啡的質量後,大衛、亞當、Noah Belanich三兄弟決定關閉他們的曼哈頓咖啡車,開始一項新業務。Joyride relaunched in 2011 as a business that provides cafe-quality equipment to offices and delivers freshly roasted coffee every day.
在2011年Joyride起步,作爲每一天向辦公室和咖啡館提供新鮮烘焙咖啡的質量提升設備。Although brewing their coffee takes a little more work, the quality is clearly better. The brothers claim that their coffee is also cheaper per cup than Keurig.
儘管釀造他們的咖啡需要更多一點的工作,品質顯然是更好的。弟兄們聲稱他們的每杯咖啡比Keurig的也更便宜。
The company is growing fast, with clients including Foursquare, Twitter, Buzzfeed, and Gilt. They also introduced a "cold brew kegerator" just in time for summer.
公司正在快速增長,客戶包括Foursquare、Twitter、Buzzfeed和Gilt。他們也爲夏天推出了一個“冷釀造設備”。After Business Insider talked with the Belanich brothers to learn about their business, Joyride shows us what a week in the life of the company is like.
在Business Insider與Belanich兄弟交流了解他們的業務後,Joyride向我們展示了該公司一週的生活。Joyride gets coffee from only the best suppliers.
Joyride只從最好的供應商那獲取咖啡
All coffee is rigorously taste-tested.
所有的咖啡都嚴格品鑑過了。
Here at their headquarters in Queens, a Joyride employee organizes shipments from Dallis, Stumptown, and Intelligentsia.
在他們的皇后區總部,一名Joyride員工組織來自達拉斯、斯坦普頓和知識分子的發貨。
All Joyride beans are delivered within 72 hours of roasting.
所有Joyride 的咖啡豆72小時內烘焙發送的。
Recruiting new customers is a big part of the work. Here, Noah and Adam hold an in-office tasting at LiveStream.
招聘新客戶是工作的大部分。在這裏,諾亞和亞當在LiveStream舉辦室內品嚐會。
Gracie, Joyride salesperson, runs a tasting at a startup called Food To Eat.
格雷西,Joyride銷售人員,經營一項名叫可吃食物的品嚐作爲起步。
Meanwhile at the office, David, with Otto and Lola, finalizes orders for the next day.
與此同時在辦公室,大衛與奧托和洛拉,完成了第二天的訂單。
David, Adam and Noah enjoy tortas from a local Mexican joint on the roof of the Joyride warehouse in Woodside, Queens after a hard week's work.
經過一週艱苦的工作後,大衛、亞當和諾亞在Joyride倉庫的屋頂上享受着來自當地一個墨西哥聯合會的tortas。