國人看重"顏值" 美圖軟件估價增至30億美元

China's love affair with physical beauty is helping to fuel a selfie-editing app's valuation of 3 billion dollars.

由於中國上下對形體美的熱愛，從而幫助一自拍編輯app的市場價值達到了30億美元。

Meitu app helps 270 million monthly active users slim faces, lengthen legs and otherwise spice up their online appearance－essential among image-obsessed social media mavens.

美圖app每個月幫助2.7億用戶美化照片，尤其對於重視形象的社交軟件達人，用美圖瘦臉，拉長腿，或者給照片增加趣味是上傳照片之前必不可少的工序。

"I never post a photo online without using Meitu first," said 26-year-old accountant Pan Nana from Qingdao, Shandong province, who's used the app for more than six years to streamline body parts and conceal acne.

26歲的潘娜娜，是一位山東青島的會計師，她已經使用美圖秀秀進行瘦身、去痘超過6年了，她說，“不美圖的話我是絕不會把照片放到網上的。”

"It's the first app I've ever used to beautify selfies and I haven't come across another that has as many functions."

“這是我第一個使用的美化自拍軟件，而且也是我用過功能最多的一個。”

Meitu, founded in 2008, arrived at an opportune time. Its apps allow people to adjust their photos in almost every conceivable way and with a single touch, from lightening complexion to adjusting height and slapping on virtual makeup.

美圖公司成立於2008年，正好趕上一個時機。它的應用程序可讓人們只需輕輕一點，就幾乎可以通過各種可能的方式調整自己的照片，從美白膚色到調整身高再到虛擬化妝等。

The start-up, backed by IDG and Qiming Venture Partners, is raising about 200 million dollars in its latest round of funding, the people familiar with the matter said, requesting not to be named.

熟知信息但不願意透露姓名的人士表示，美圖公司由美國國際數據集團(IDG)和啓明創投出資支持，目前新一輪融資已達到2億美元。

It's also planning an overseas initial public offering as soon as this year, one of the people said. Meitu declined to comment in an e-mailed statement.

其中一位相關人士透露。美圖公司同時計劃在今年年內完成首次海外公開募股，不過美圖公司在一則郵件聲明中拒絕對此作出評價。

Meitu completed its third round of investment in 2014, gaining a cumulative amount of 360 million dollars and a valuation of 2 billion dollars from backers such as Innovation Works, founded by Kai-fu Lee, the former China head for Google Inc.

2014年，美圖公司完成了其第三次融資，在前谷歌公司中國區負責人李開復的“創意工廠”的支持下，累計金額達到3.6億美元，總價值20億美元。

Its apps have already been installed on more than 900 million mobile devices. It's consistently topped photo and video app rankings on Apple Inc's App Store in China this year, according to data provided by market researcher App Annie.

目前，美圖app已經在超過9億臺移動設備上進行了安裝。據市場研究機構App Annie提供的數據顯示，該軟件今年一直處於App Store中國區照片和視頻應用程序榜首位置。