純正地道美語 第267期(外教講解):進行對比

Mr. Ford:Now a key question you might ask yourself is what differentiates the new x420 line with our previous models, and also of course with some of our competitors.

Mr. Ford: In other words what makes the x420 stand out from all the others? This is a key question, and is something I’d like to explore in a little depth. Firstly, the x420 has a range of USPs that really make it a cut above the rest.

Mr. Ford: The first thing to mention is that the x420 is the first in a new generation of ultra-light laptop computers. It is only 2lbs, which compares very favorably with all our key competitors. In terms of computer performance, for such a light machine it’s very powerful.4Gb of RAM, with an ultra-fast processor.

Mr. Ford:The most advanced video and sound cards on the market are installed with a crystal-clear 15-inch LCD display. The x420 really stands out as next generation laptop. Compared with our previous x540 range it really is in a league of its own .

Mr. Ford:Now, if we go on to look at projected sales for the x420 we can see that sales revenue for 2010 is expected to hit at least 20 million dollars. Now this is really a conservative estimate.

Mr. Ford:If our marketing campaign is successful I’m confident that we could see a doubling of this figure at the very least. Now please bear in mind that this is only for the first year of production.

Mr. Ford:I’m certain that in the coming three years the x420 will actually overtake all our existing products, both in terms of sales and revenue. Okay, now let’s move on to discuss our marketing concept and look more closely at our key competitors.

differentiate使有差異; 區別

in other words 換句話說

stand out 脫穎而出

a cut above 比……好

ultra-light 超輕型

crystal-clear 高清

in a league of its own 最好的

bear in mind 記住

Mr. Ford: 現在你也許會問自己一個主要的問題：新的x420生產線和我們以前的生產線有什麼區別？ 和我們的競爭對手有什麼區別？

Mr. Ford: 換句話說，什麼使x420從衆多產品中脫穎而出呢？這是一個主要的問題，也是我想拓展深講一下的問題。首先，x420擁有很多專利，這使它比其他的產品要好。

Mr. Ford: 首先要提到的是x420是用在新一代超輕型筆記本中的產品，它只有2lbs，和我們的主要競爭對手比起來很有優勢。在電腦性能方面，如此輕的電腦，性能卻十分卓越。4G內存，配有速度超快的處理器。

Mr. Ford: 配有最先進的聲卡和顯卡及15寸高清顯示器。x420代表着新一代的筆記本電腦。和我們以前的x540系列產品相比，它是最好的。

Mr. Ford: 來看下x420的預計銷售額，我們可以看到2010的銷售額預計至少會達到兩千萬美元。現在看來這是相當保守的估計。

Mr. Ford: 如果我們的銷售團隊獲得成功的話，我有信心：銷售額至少會翻番。現在請記住這只是該產品第一年的銷售額。

Mr. Ford: 我確定在未來3年，x420會超過我們現有的所有其他產品，無論是在銷售額還是在收益方面。現在我們來討論下市場，來詳細看下我們的主要競爭對手。